Case study · Live commerce

Vookum

A repeatable media system for recurring luxury auctions on eBay Live: promotion, auction creative, short-form video and live production, built around one consistent visual standard.

Business: Recurring luxury auctions on eBay Live
Categories: Watches, jewelry and accessories
Work: Content production, short-form video, eBay Live creative, live production, distribution
Period: From May 2026

How this work was done. This is founder-led work, completed by Knell's founder while working at Vookum. It was not a Knell client engagement.

Watch footage from founder-led production for Vookum.

01 / Overview

Vookum runs recurring luxury auctions on eBay Live, which needs fresh creative every week across watches, jewelry and accessories.

02 / The challenge

Keep a premium visual standard while producing enough creative to support a fast, recurring live-commerce schedule.

03 / The approach

Build a repeatable media system that connects show promotion, production, short-form content and recurring visual assets.

One operation, four parts.

Each part fed the next, so the weekly shows, the clips and the graphics came out of a single workflow rather than separate requests.

Content

Short-form reels

Short-form content for Vookum's live-commerce programming.
Distribution

Multi-channel system

Content packaged for YouTube, Instagram, Facebook and live-commerce touchpoints from one recurring operation.
Commerce

Weekly live shows

Creative and production assets built for Vookum's recurring eBay Live shows.
System

Weekly production pipeline

A repeatable media workflow that keeps promotional, production and distribution assets moving every week.

Creative output

Every asset was built as part of Vookum's recurring live-auction operation.

Show promotion: Launch reminders, countdowns and weekly creative made to build interest before each live event.
Auction creative: Visual assets for watches, jewelry, handbags and recurring eBay Live programming.
Social content: Short-form and promotional creative adapted for the channels where Vookum's buyers pay attention.
Schedule system: Recurring templates for weekly drops, show lineups and live-commerce programming.
Thumbnails: Dark, high-contrast crops designed to make premium inventory feel collectible at a glance.
Short-form video: Reusable formats for clips, reels and distribution assets that extend live events beyond the auction.